Augmented Reality Automotive
Augmented reality for automotive aftermarket sales
Design Process
Research
Understand the market, define the audience, and ideate potential solutions.
Design
Define the solution, create a roadmap, establish architecture and design the product.
Launch
Establish usability, meet accessibility needs and ensure a delightful solution.
Proposal
Automotive car culture is all around the world. Many of those individuals have a passion to modify their cars from simple changes such as rims to more complex changes like body kits.
The problem is having no easy way of seeing these changes.
Challenges
How might we disrupt traditional automotive advertising by funneling products directly to the consumer, meanwhile meeting business needs and creating a gamified marketplace to do so?
Key Objectives
-
Establish existing shopping user methods
-
Research upcoming viable technology
-
Enable ease of use framework for the customer
-
Establish a sustainable foundation for continuous business
Current Solutions
Photoshop
Google Search
Ask Friend
Video Game
Target Market
17 - 35
Age Range
97%
Mobile Users
70%
Car Enthusiast
CAR ENTHUSIAST
“An individual that loves anything to do with cars and their counterparts”
User Personas
Name: Kevin Lee
Demographic: Car Enthusiast
Age: 23
Martial Status: Single college student
Occupation: Front sales clerk at Autozone
Hobbies: Drawing, bike rides, and chess
Attributes
- Tech-savvy
- Outgoing
- Hard-working
- Detailed oriented
Behaviors
- Keeps up with the latest car trends
- Loves driver centered video games
- Spends time with car friends on the weekend
- Very specific on what he wears is all black
- Laidback and very stressful free
Motivation
- Keeping up with trends seen on Tik-Tok and Instagram
- Buying the latest tech to live in the future
- Latest influencers in the car scene
Needs
- Keep track of the latest products available for his car
- A better way to see aftermarket parts on his car
- Knowing the details about products that work on his car
- Sharing his findings with fellow car enthusiast
Name: Ashley May
Demographic: Creative Designer
Age: 34
Martial Status: Married with one daughter
Occupation: Business owner at interior design firm
Hobbies: Family time, gardening and golf
Attributes
- Trendsetter
- Calm and conserved
- Entrepreneur
- Goal-oriented
Behaviors
- Keeps up with the interior design trends
- Prefers light and quiet environments
- Majority of her free time with her 3-year-old daughter
- Enjoys long drives along her local lake
Motivation
- Magnolia team on HGTVs house flipping renovations
- Underprivileged communities around the U.S.
- The Detroit Institute of Art Museum, sculpture exhibit
Needs
- View basic minimal viable vehicle changes
- Product knowledge of what she can buy for her car
- Darker rims to hide general vehicle road dirt and debris
- View her business information decal on her vehicle
SWOT Analysis
Strengths
-
First to the market with particular solution
-
Mission is to disrupt already alienated and dying industries
-
Proprietary web application paired with mobile AR gaming app (diversification of product suite)
-
Incorporates B2B into revenue and process, not focusing on users for revenue
-
Ability to grow the team considerably with existing strategy or ideas in place
Weaknesses
-
Brand Power: No market share, reputation, or formal presence on the market
-
No formal connections to advertisers, media buyers, and revenue production pieces on the web application side of the equation
-
Unknown variables e.g. customer retention, accessibility focus, churn statistics
Opportunities
-
AR visualization sales, although relatively new, is a tried and true way to develop social response and bring excitement to interactive and personal platform
-
Positioning to siphon audience from existing competitors
-
The underserved market for similar applications
-
The users targeted have a fluctuating economic situation and therefore more apt to utilize digital tool applications
Threats
-
Safety concerns with location-based AR tools
-
Underserved and emerging economies may have mobile data and connectivity concerns
-
AR Mobile tools is a relatively undeveloped area and would need to spend user time to educate and teach users about the application, flows and purpose
-
AR tools could have been seen as a fad during Pokemon Go and Snapchat users and subsequently advertisers over time
Competitive Analysis
Aerolarri
Pros
-
AR based automotive tool with the ability to show rims on a car
-
Well defined 3d graphic visuals for believability
-
Established iOS and Android applications
Cons
-
AR limitations to one 3D rim object at runtime scene
-
Brand inconsistence for application existence
-
Confusing outdated website and mobile application layout
Wheels On
Pros
-
AR-based automotive tool with ability to show rim on any car
-
Solves initial product on vehicle look question
-
Established iOS and Android applications
Cons
-
Uses 2D images on photo of car
-
Limited options for customization of product
-
Sales link does not exist
Cartomizer
Pros
-
Visualize rims on any vehicle with high-quality graphics and accuracy
-
Easy to use app interface with modern graphics and familiar layouts
-
Utilizes existing website sales funnel channels
Cons
-
Must pay to preview any rim selection on car
-
Required to send a photo to artist to set rim on car
-
Limited control and customization upfront before shipment
Ideations & Wireframes
High Fidelity Wire Frames
Design Prototype
Solution
Use augmented reality to offer products directly to consumers for previsualization sales
.png){kind=small}